Understanding Response Rates, Conversion Rates, ROI, and Other Metrics
Knowing the range of response metrics is critical to refining your personalized marketing campaigns to perform with optimal results. This starts with looking past the traditional benchmark of response rates and into deeper metrics like conversion rate, cost per lead, and ROI.
Benefits of this Whitepaper:
- Understand marketing campaign metrics
- Learn the advantages of different campaign metrics
- Personalize campaigns to benefit the response
